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Creating the Strategy: Winning and Keeping Customers in B2B Markets



Rating: 5.0

Reviews: 2

Category: Book

Subtitle: Rennie Gould

Page:

Author:

Date: 2012-10-25


0749466146



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Results Creating the Strategy: Winning and Keeping Customers in B2B Markets

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Creating the Strategy Winning and Keeping Customers in ~ Creating the Strategy is a practical guide that brings together the most important elements of business strategy B2B marketing theory and sales management Aimed at those wanting to structure their organizations around the winning and keeping of customers in B2B markets the book introduces a number of unique and powerful methodologies proven in workshops conducted with clients such as

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Creating the strategy winning and keeping customers in ~ Get this from a library Creating the strategy winning and keeping customers in B2B markets Rennie Gould Annotation A practical guide that brings together the most important elements of business strategy B2B marketing theory and sales management Creating the Strategyis aimed at managers and leaders

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